Stakeholder & Change Persona Map

The Stakeholder & Change Persona Map helps you see the people behind an org chart. It provides a structured way to understand individual influence, needs, concerns, and current support for the change.

Price coming soon

Purchase access coming soon

What is included

Everything you need to begin.

Individual stakeholder inventory
Role and change-persona fields
Champion-to-detractor status mapping
Engagement planning prompts

How to use it

Move from insight to action.

01
Identify the people who can accelerate or stall progress
02
Tailor communications by persona
03
Plan leader and champion outreach
04
Track movement in support over time

Why this matters

A template should make the work clearer—not add more work.

Change plans often stall because the strategy lives at the leadership level while the daily reality lives somewhere else. This toolkit creates a shared line of sight between the two, helping teams ask better questions, document what they learn, and make practical decisions for the people affected.

Change practitionersProject and program managersPeople leadersCommunications teams

Coming soon

Be ready when this toolkit launches.

This page is in place for the growing Avey Toolkit collection. Pricing, previews, and purchase access will be added when the final tool is ready.

Ask about early access

Supporting services

Make the template work for your business.

Guided working session

Work through the toolkit with an experienced facilitator and leave with decisions—not just notes.

Tailored implementation

Adapt the tools to your organization, initiative, language, and ways of working.

Hands-on change leadership

Bring Avey alongside your team to turn the assessment and plan into sustained action.

Explore consulting support Toolkit questions: support@aveyadvisory.com